Brand reputation is everything. It's an expectation of behavior derived from personal experiences and/or experiences from others. Great reputations are built through consistently meeting or exceeding customer expectations. When you invest in proactively cultivating your brand reputation, you'll experience increases in revenue, brand equity and customer loyalty, plus you'll have the ability to hire and retain top talent. In this episode, Calvin and John share 4 ICONIC strategies for building an ICONIC brand reputation and touch on a few signals that indicate when your brand reputation could be in jeopardy.
Brand reputation is everything. It's an expectation of behavior derived from personal experiences and/or experiences from others. Great reputations are built through consistently meeting or exceeding customer expectations. When you invest in proactively cultivating your brand reputation, you'll experience increases in revenue, brand equity and customer loyalty, plus you'll have the ability to hire and retain top talent. In this episode, Calvin and John share 4 ICONIC strategies for building an ICONIC brand reputation and touch on a few signals that indicate when your brand reputation could be in jeopardy.