The ICONIC Mindset

Building an ICONIC Brand Reputation is Everything

July 31, 2020 Calvin Stovall | John Avola
The ICONIC Mindset
Building an ICONIC Brand Reputation is Everything
Chapters
00:06:34
ICONIC Strategy #1: Delivering a Consistent, Frictionless Memorable Customer Experience
00:14:06
ICONIC Strategy #2: Focus on Nurturing Brand Promoters and Avoiding Detractors
00:28:17
ICONIC Strategy #3: Invest in Creating a Positive Employee Experience
00:33:50
ICONIC Strategy #4: Don't Ignore the Power of Your Customers Online Voice
The ICONIC Mindset
Building an ICONIC Brand Reputation is Everything
Jul 31, 2020
Calvin Stovall | John Avola

Brand reputation is everything. It's an expectation of behavior derived from personal experiences and/or experiences from others. Great reputations are built through consistently meeting or exceeding customer expectations. When you invest in proactively cultivating your brand reputation, you'll experience increases in revenue, brand equity and customer loyalty, plus you'll have the ability to hire and retain top talent. In this episode, Calvin and John share 4 ICONIC strategies for building an ICONIC brand reputation and touch on a few signals that indicate when your brand reputation could be in jeopardy.

Show Notes Chapter Markers

Brand reputation is everything. It's an expectation of behavior derived from personal experiences and/or experiences from others. Great reputations are built through consistently meeting or exceeding customer expectations. When you invest in proactively cultivating your brand reputation, you'll experience increases in revenue, brand equity and customer loyalty, plus you'll have the ability to hire and retain top talent. In this episode, Calvin and John share 4 ICONIC strategies for building an ICONIC brand reputation and touch on a few signals that indicate when your brand reputation could be in jeopardy.

ICONIC Strategy #1: Delivering a Consistent, Frictionless Memorable Customer Experience
ICONIC Strategy #2: Focus on Nurturing Brand Promoters and Avoiding Detractors
ICONIC Strategy #3: Invest in Creating a Positive Employee Experience
ICONIC Strategy #4: Don't Ignore the Power of Your Customers Online Voice